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It’s easy to get ‘paralysis of analysis’ in marketing by focusing too much on data. While analytics is important, you can’t let it overrun your ability to make good marketing decisions that take into account the human element. A big part of marketing is creativity, which is by nature subjective,…Continue Reading
These problems required creative solutions and an way of thinking.Leadership isn’t a noun. It’s a verb.It’s not who you are. It’s what you do — you’re a creative, influential force. And one of your creative directives is strategizing. Strategizing is predicated on creativity, while adopting a flexible attitude toward an…Continue Reading
A business analysis consultant might perform three types of roles when working with clients: expert, pair-of-hands, and collaborator. Each of these represents a different kind of interaction and a different source of satisfaction for the consultant. This article, adapted from my book Successful Business Analysis Consulting: Strategies and Tips for Going…Continue Reading
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